Content Cheatcode for Tech Founders

Content 101 for Tech People: Start Your Content Journey in 2026
You build great products. Now it’s time people heard about them, and about you.
This workshop is for tech professionals and founders who know content matters but don’t know where to begin. Maybe you want to build a personal brand on Instagram or you’ve been asked to “do content” for your startup with no team, no playbook and no time. Either way, you’ll leave with a clear starting point.
What we’ll cover:
What content actually looks like in 2026, and what’s changed with AI, short video and search
Finding your voice and the few topics you can own
Choosing the right platforms and most importantly, right formats
A simple system to stay consistent without it eating your week
Starting content for your organisation: first steps, first hires and what to measure
Who it’s for: Engineers, product people, tech leaders and founders who are starting from zero or have tried and stalled.
You’ll walk away with: A deep understanding of today's content ecosystem. The pillars of your content journey. A 6 month roadmap.
No jargon. No growth hacks. Just the fundamentals, made practical.


About your host - Aditya Mattoo has spent his career doing what tech founders struggle with: turning expertise into content people actually consume. From All India Radio to award-winning podcasts to leading brand at a growing company, he knows what works, what doesn’t, and where to begin.